Bachelor of Science
in Marketing
The Bachelor of Science in Marketing (BSMK) is an academic program designed for working professionals in a marketing or sales department, or for those desiring to move into these areas. This major is designed to prepare students to become more effective within a competitive marketing arena. It is centered on the core marketing function and includes marketing of products and services, sales, sales management issues, marketing communications and applied marketing research. While marketing is the core, the major also equips students with general business skills and a working understanding of fundamental economic, financial and general management principles.
Core Values
Indiana Wesleyan University was founded in 1920 as a Christian university and continues its tradition as a faith-based university, developing programs around Christian principles and ethics.
Indiana Wesleyan University's growth is rooted in its core curriculum which empowers adult students to advance in their careers.
- Commitment
- Leadership
- Service
- Stewardship
- Innovation
- Diversity
Charge
Indiana Wesleyan University will prepare each student to become a world changer. We will accomplish this by drawing students into an integrated experience of intellectual challenge, spiritual growth and leadership development. Thus we will:
- Call students to Christian character
- Expect academic excellence
- Prepare students for service
- Mentor students for leadership
- Equip students for success in their vocations